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WSP | Parsons Brinckerhoff

WSP | Parsons Brinckerhoff are one of the largest professional services and engineering consultancies in the world, employing over 36,000 people globally. Their most recognised projects include The Shard in London and Bullring Shopping Centre in Birmingham.

The Challenge

Appointed in early 2017, AB have been establishing a new relationship with WSP | Parsons Brinckerhoff to deliver compelling creative campaigns across different disciplines to communicate key messages to their diverse global audience, as well as position the company as thought leaders within their sector.


Disciplines

Content Marketing/Production/Creative Strategy /Advertising

The Impact

AB’s in-house strategy, creative and production teams work collaboratively with WSP | Parsons Brinckerhoff to deliver effective work that reaches their target audience with┬ábeautifully crafted content at the core. Campaigns have been used within national marketing campaigns that harness social media, events and internal marketing.

Our Response

Since working together, AB have delivered on two campaigns focusing on exploring the future of our cities and also recruiting fresh talent within the WSP | Parsons Brinckerhoff group, with an emphasis on recruiting senior engineering and technical professionals. Both campaigns have been developed through a creative strategy that challenges our audiences thinking to capture their attention and provoke engagement.