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SC Group

SC Group is one of the world's leading companies specialising in the design and development of engineering equipment operating in harsh environments.  

Challenge

To promote SC Group and its subsidiaries (including Supacat and SC Innovation) across the globe in multiple sectors, including defence, clean energy and marine.


Response

SC Group grew out of Supacat and AB developed new branding for the Group name and relevant subsidiaries. We now work with the SC team to promote the Group globally across digital, advertising, vehicle livery, exhibitions and all other marketing activity.

Impact

The delivery of the new brand across digital, print and above the line channels has successfully promoted SC Group’s agile engineering message to potential customers and reassuring existing partners. Despite a period of considerable growth, SC Group has retained its focus as ‘an innovative design house’ and is a market leader in the development of high-mobility vehicles.

Disciplines

Digital Strategy/Event Exhibitions /Branding /Design & Print/Marketing