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IG Group PLC

IG Group is a FTSE 250 Global Financial Trading company headquartered in London. In 2014 their in-house Marketing team were producing their Annual Report and turned to AB for our best practice reporting skills across design, print and content production to lead on their Annual Report which is sent to key stakeholders.

Challenge

To produce an Annual Report that effectively communicates key statistics and information for stakeholders, through design, copywriting, print and mailing of the report.


Disciplines

Annual Reporting /Corporate Communications /Content Production /Design & Print

Response

AB developed a robust process that included interviewing key leaders in the business to capture the messages for the 2016 report. This allowed us to develop a straw man of content and pagination plan so that IG Group could see the story flow and structure througout the report. This formed the basis for the design brief, copywriting, photo shoot and production of the report.

Impact

The 2016 report was delivered three weeks earlier than previous years with AB managing the entire design and production process. It has been exceptionally well received and we’re currently in planning for the 2017 Annual Report.