Building and evolving one of the world's fastest growing technology companies. Glassbox Digital uses powerful insights and data to enable large financial, insurance, telecommunications and retail brands to understand how their online customers are interacting with their digital channels. AB were tasked to reposition this innovative startup to become a global player, competing with the likes of IBM.
To evolve the original Clairisite brand in a saturated, highly evolving market to Glassbox, a technology leader with clear brand story and robust, insight lead B2B communications strategy across search, display, social, affiliate marketing, print and film.
Create a compelling brand model as well as conducting deep market research into influences, the decision making process and customer touch points. In line with our findings, the digital strategy consisted of a bespoke content lead website to showcase product solutions, as well as a global Digital Marketing and lead generation strategy to reach decision makers and raise awareness in the marketplace through thought leadership content.
Since launching the brand and digital strategy, the website has achieved a 215% increase in new website visitors and over 50 high-quality leads generated for their sales pipeline. One of our core tasks was to increase organic and paid search performance, which has resulted in a 200% increase in organic traffic to the website. We continue to work with Glassbox on their Globalisation strategy through Digital Marketing tactics.