DCH is one of the South West's largest housing developers, building new homes to accommodate those in social housing as well as bespoke private developments across Devon and Cornwall. AB partner with DCH on brand strategy and numerous other projects, incorporating modern, digital growth tactics into their business mission.
To promote DCH as a single organisation managing and maintaining over 22,550 homes in Devon and Cornwall, one of the largest social enterprises and property developers in the region. When we began working with DCH there were six disjointed businesses with very different ways of working.
DCH is on a roll and their recent annual report focused on them continuing to deliver excellent results across all their activities. As a leading national and regional provider of 22,882 affordable homes their total turnover in 2015/2016 was £131m. DCH is valued by its customers and seen as a united, single-minded organisation. It now has a brand that supports the ambition.
AB developed a new identity and positioning around great customer service and investing in communities. AB has rolled this out online, on signage, vehicle livery, all marketing communications, corporate reporting, film, exhibitions and successful advertising campaigns.