Clarks Shoes

AB Motion worked with employer branding agency Thirty Three to produce three profile films of Clarks staff. The films form part of a focused recruitment drive by Clarks to bring new creative talent into the business.  A bespoke microsite was developed by Thirty Three to promote Clarks creative vision and ethos. The films sit within this site to support and enhance this proposition.

Challenge

Quickly identify what it’s like to work at Clarks. Discover what drives people and use this to provoke emotion for the viewer.


Response

Immerse ourselves within the Clarks brand. Ascertain the nuances, the distinctions of Clarks and what makes them different. Use these nuances to drive home the essence of Clarks.

Impact

Three dedicated films highlighting the talent required to work at Clarks, specifying the exact type of person they want.