Are you looking for a way to quickly get your brand in front of the right people? Pay Per Click (PPC) advertising could be exactly what your business needs.
What is PPC advertising?
PPC is a form of digital advertising where advertisers invest in adverts and pay a fee each time one’s clicked. It’s a great way of reaching your target market, while producing measurable and trackable results. However, PPC campaigns can confuse even the most savvy marketers – and that’s why AB’s Digital Marketing team aim to make PPC simple.
We specialise in:
- Google ads – including search, display, shopping and video
- Paid social – including Meta (Facebook and Instagram), YouTube, LinkedIn, TikTok, X, Snapchat and Pinterest
- Programmatic
- Spotify
Targeted ads
Google certified
Data experts
Why AB?
Acting as an extension of your own marketing team, we want to help you grow your business using PPC advertising. We’re a proud Google Search Advertising Partner, which means that our Digital team has access to all of the latest training to run adverts across the Google Ads platform.
Each team member is also fully Google Ads certified, and regularly attends events and training to make sure they’re up-to-date with all the latest digital trends, so we can recommend the best PPC opportunities for your business.
AB’s deep knowledge of digital marketing strategies has consistently elevated our campaigns and exceeded our expectations.
Kayla Hilton, PCI Pal
How we work
Based on your objectives, we’ll recommend the most appropriate digital platforms for your campaign. Of course, we’re well-versed in Google Ads, but we also have plenty of experience managing paid social media campaigns, programmatic and native advertising. The beauty of digital is that all campaigns are scalable to your budget and requirements.
Whether you want to ramp up your lead gen efforts or get millions of eyes on your brand, we can put together effective, targeted digital strategies and campaigns to help you achieve your goals.
We can help you to:
- Set up and manage your digital campaigns across multiple channels
- Audit your existing paid media activities
- Track your success through campaign data and cross-channel reporting
Set up and manage your campaigns
We’ll help you to set up your channels, including installing tracking pixels, Google Tag Manager and Google Analytics, and explore the audience options available so we can get your ads in front of the right people.
We’ll also manage your campaigns, providing regular updates on their progress, making tweaks to get the best results and providing you with complete oversight throughout the campaign, so you don’t have to do any of the heavy lifting.
Audit your digital marketing strategy
If you’ve dabbled in digital marketing before, or are looking to make a switch from whoever currently manages your online presence, we can provide an audit of your digital activity to provide a clear picture of how you’re currently performing.
We’ll provide feedback on what’s working well, what you could do to improve and recommendations for the future. We pride ourselves on transparency so we’ll always be honest about how to make things better.
Campaign reporting and tracking
Reporting and tracking is a crucial part of any digital campaign. Your data needs to make sense and clearly show whether your campaign has hit its KPIs.
We’ll make sure everything is set up correctly and analyse your campaign’s performance through its duration, making optimisations along the way. We’ll produce a real-time campaign dashboard so you’ll always have oversight of your metrics. Campaign learnings will always be taken into account and fed into your next digital campaign.
FAQs
It varies on how competitive your sector is, your goal, the audience you’re targeting and the channels you’re using. We work on campaigns with £1,000 – £50,000+ digital spend per month (+commission). In our experience, we believe that a £1,000 budget is the lowest spend to cut through the noise and start noticing results in your digital marketing.
Our Digital Marketing team works across Google Ads, paid social platforms (including Facebook, Instagram, LinkedIn, X, Snapchat, Pinterest and TikTok), YouTube, Spotify and programmatic.
Having a strong presence across the Search Engine Results Pages (SERPs) is important to achieve long-term results but incorporating paid advertising within your digital marketing strategy will help to extend your reach and achieve quicker visibility. We’d always recommended a combination of both.
You can, however it can be a time consuming task. Our Digital Marketing team can monitor your ad accounts closely and actively make recommendations for how to best optimise your budgets. We also have historic data on what works well (and what doesn’t work well) to help you make the most of your budget and achieve your goals.
Paid ads allow you to target specific audiences or keywords, which dictate who your ad is served up to. Advertisers bid against each other for their ads to be displayed on specific platforms.
You just need an account via your chosen routes of paid advertising, some engaging assets and copy, and someone to set up and manage your ads. Luckily AB can help you with all of these areas!